Sales Enablement, Reimagined

Insights on rep productivity, AI agents, CRM automation, and why the old way of doing enablement is broken.

Performance

The real reason your reps are missing quota

It is not the market. It is not the product. The reps who miss quota are spending the same time on admin as the ones who make it — they just have less selling time left over.

6 min read · May 2026
Research

65% of a sales rep's day is not selling

We analyzed time-tracking data across 400 B2B sales reps. The breakdown of where the hours actually go — and how much quota capacity is sitting idle in admin queues — will surprise you.

8 min read · April 2026
Industry

How AI agents are replacing the sales enablement coordinator role

The sales enablement coordinator was always a band-aid over a systems problem. Here is what AI agents do instead — and why the transition is already happening at mid-market companies.

7 min read · March 2026
CRM

Automating CRM hygiene: why it matters more than you think

Bad CRM data costs sales teams in ways that don't show up on any dashboard until it's too late. Here's how automated hygiene agents close the gap — without asking reps to do anything different.

5 min read · February 2026
Productivity

Pre-call research in 30 seconds

Most reps either skip pre-call research or spend 20 minutes doing it manually. Neither is acceptable. Here is how AI agent-generated briefs change the economics of preparation at scale.

4 min read · January 2026

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